In this project, there were a total of six outfits since the video occurs over a time span, and not a single day. We had a great idea of what each costume had to be in the story but we gave our actress full creative freedom to make them come to life-and she hit it out of the park.
We decided to have a range of outfits that suited every setting; a cute date outfit, a skating outfit, a baking outfit, a cozy outfit to knit in, and a comfortable everyday outfit. Every dress not only fitted the picture but also her character and made the scenes natural.
The most prominent thing I liked was that the outfits provided a visual story-telling. Though there is no dialogue, you can tell what the mood and what sort of activity is going on just by the way she is dressed. The date outfit is flirtatious, the skating outfit is playful and the knitting outfit is comfortable and relaxed. It actually gave her character more depth and made the video more lively and life-like.
One of the most suitable choices was to give her freedom in her creativity, as now every glance looked only one way or another in her eyes, and the outfits became a real part of the story and not a necessity to be worn by her. Costume design can be considered a minor issue, but in this project, costumes became one of the most important aspects of our time, mood, and personality expression during the video.
Looking back we must of forgot to take a picture of the date outfit but you will see it in the music video!
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