Genre: Romantic Comedy (Rom-Com)
Typical Target Audience:
- Usually teens and adults (ages 16-40) who like funny, heartwarming love stories. Rom-coms often attract women but are enjoyed by a broad range of people.
Genre Conventions – Content:
- Common Themes: Love, misunderstandings, personal growth, and fate in romance.
- Plot Elements: "Meet-cute" (when characters meet in a funny or unusual way), love triangles, grand romantic gestures, funny mistakes, and happy endings.
- Character Types: Likable main characters, funny best friends, exes, and meddling family or friends.
Genre Conventions – Production Techniques:
- Lighting: Soft, bright lighting that feels warm and happy.
- Camera Work: Often uses shots that focus on characters' faces to show their feelings.
- Editing: Smooth and easy to follow, sometimes with montages to show how the relationship grows.
- Music: Upbeat, romantic songs that make scenes feel fun and lighthearted.
Institutional Conventions – Marketing:
- Posters: Show the two main characters, often smiling or doing something funny.
- Trailers: Highlight the funny, feel-good moments and show the main characters' chemistry.
- Release Dates: Often released near Valentine’s Day or in the summer when people are looking for lighthearted movies.
Film Sample #1: Crazy Rich Asians
- Plot Summary: Rachel, a young woman, goes with her boyfriend Nick to Singapore to meet his family. She’s shocked to find out they’re incredibly rich. Nick’s family, especially his mom, disapproves of her, and Rachel struggles to fit in.
- Analysis: This movie has typical rom-com elements like a character feeling out of place, funny and emotional moments, and family getting in the way of love. There’s also a big romantic gesture near the end, a common rom-com feature.
- Audience Appeal: People enjoy Rachel’s journey of trying to fit in, the humor around cultural differences, and the exciting love story. The glamorous setting and family drama make it fun to watch and relatable for fans of romance and comedy.
Film Sample #2: 10 Things I Hate About You
- Plot Summary: A high school story about two people who seem very different but eventually fall in love.
- Analysis: Shows typical rom-com moments like funny arguments, the “bad boy” changing for love, and a romantic gesture at the end.
- Audience Appeal: Set in high school, it appeals to teens and explores familiar ideas about young love and relationships.
List of Additional Examples:
- La La Land
- To All the Boys I’ve Loved Before
- The Princess Diaries
- The Half of It
- The Holiday
- Sweet Home Alabama
- 27 Dresses